Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.
Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host.
This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.
Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.
You’ll hear insights from voices such as Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq, Chris Do, Gary Vaynerchuk (Gary Vee).
Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.
Featured in Cryptopolitan and sponsored by CoinDesk (2024) and RYO (2025).
Web3 CMO Stories
Gary Vaynerchuk on Creating Everywhere to Stay Visible in an AI-First World | S6 E05
Discovery is moving from search boxes to AI answers, and that shift rewards creators who ship useful content across platforms that language models trust. We sit down with Gary Vaynerchuk for a sharp, no-fluff talk about how to show up where it counts: YouTube and Shorts to feed Gemini, TikTok and Meta for intent-rich search, LinkedIn for underpriced B2B reach, and newsletters and podcasts that anchor your authority with durable text and audio. The plan for the next 30 days is simple: publish more, in more places, with clearer hooks and stronger stories, so both people and machines can find you.
We dig into the rising need for provenance as deepfakes blur reality. Gary explains why blockchain-backed verification will matter as a ledger of truth, how signed media and ownership records can restore trust, and where builders might connect web and chain to certify origin and intent. We also unpack the future of AI brand characters: why owned IP will outlast hired faces, where it can backfire in the short term, and how transparent, well-crafted avatars become assets instead of shortcuts.
For marketers and founders chasing interest-driven reach, the real skill is cultural fluency: knowing the first three seconds on TikTok, the thumbnail and retention game on YouTube, the long-form cadence and professionalism on LinkedIn, and the conversational spark on X. Gary’s blunt takeaway cuts through the noise: make content a core job, not an afterthought, and stop overthinking creative with personal taste—let audience data guide iteration. If you’re ready to build authority that AI cites and humans trust, hit play, take notes, and then publish your next piece today.
Enjoyed the conversation? Follow the show, share it with a friend who’s building, and leave a quick review so more creators can find us.
This episode was recorded through a Descript call on January 21, 2026. Read the blog article and show notes here: https://webdrie.net/gary-vaynerchuk-on-creating-everywhere-to-stay-visible-in-an-ai-first-world/
——
Want to try out Metricool? Go to https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260129_joeri-billast_web3-gary-vee_en&utm_content=audio&utm_term=q1
And use the coupon Code: JOERI
This gives 30 days free of any Metricool Premium plan.
..........................................................................
📘 Read The Future CMO: Amazon
👥 Join the Future CMO Community
🌿 Explore Sintra Synergies Retreat
💼 Connect on LinkedIn
..........................................................................
I think for a lot of independent individuals, employees, or entrepreneurs, content creation should be a full-time job. Amassing attention for what you do is as imperative as gets.
Joeri Billast:Hello everyone, and welcome to the Web3 CMO Stories Podcast. My name is Joeri Billast, and I'm your podcast host, and today I am joined by Gary Vaynerchuk for a short but sharp conversation. Before we dive in, a quick thank you to the partners supporting the podcast. The show is supported by RYO, a Web3 ecosystem out of Japan, building real-world infrastructure across payments, wallets and digital commerce. And by Metricool, a platform many marketers use to bring structure and clarity to their social media workflows. Thanks to both teams for supporting the show. Let's get into the conversation. Gary, more and more people are discovering brands inside ChatGPT and other LLMs instead of Google. If you are now building a business today, what is the practical playbook to show up in AI answers in your opinion? And what can we actually do in the next 30 days?
Gary Vaynerchuk (Gary Vee):That's a wonderful and very important question. The real answer is no one fully knows. Right. As you know, even Google and its dominance would change their algorithms or the way it would work. They would do updates. It would be cats and it would be cat and mouse. It would be policeman and robber, right? We back in 99, 2000, would figure out what to do with our websites to show up on the first result. And then Google would do an update because they wanted to be authentic, not hacked. You can already see things like Reddit declining in importance. I personally believe that social media content is a very, very good bet. Here's why. First of all, I think Gemini is going to be a very big winner. They're going to be one of the winners. We know that. Between, you know this, between Google Calendar and Gmail, they just have too much connection points. Android. So Gemini, where the hell do you think Gemini is going to get content from? YouTube and YouTube Shorts is going to really matter. So in the next 30 days, I would say committing to YouTube content matters. Next, I think TikTok and Meta get a lot more AI search than people realize. Their search engines are powerful. Next, ChatGPT, you know, perplexity, they need content that's authentic, right? And not that everything on social is authentic. In fact, much of it is not, much of it is. So my practical advice to people right now is content, content, content. I love social media content. I love things like Beehive and Substack. I love podcasts like you and I are doing right now. And so those really stand out for me. Digital create up in audio written and video form on the most popular places on the internet, I think are going to pay very substantial dividends in an AEO GEO world, which is about to become very important.
Joeri Billast:I love that. I also saw you in Lisbon, and I heard you say there is a future where AI and blockchain work together. And so, in your view, where does it create value and maybe where are people still forcing narratives?
Gary Vaynerchuk (Gary Vee):Yeah. My my what I was talking about in at the Lisbon talk is I have great concern that video proof has been the judge and the jury of our society for a very long time. And it's been very valuable to us. Right? I am concerned that I believe in the next three, four years, every video that you and I see on the internet, we will not believe is real. I know that the blockchain is a ledger which allows it to prove providence. I think providence is going to become a very important word and ownership. So I imagine a world where the internet and the blockchains are talking to each other because I think we're going to yearn for truth in digital at a very high level. I am not the person that understands how to create the technology that connects those two. I am not in the shovels and picks business. I'm at the selling the gold when it's found business. But I'm I'm smart enough to know that the business of shovels and picks is better. It's just not as fun for me. And I'm looking forward to seeing if that's what works or something else is invented on the internet to prove truth. But yes, that's why I referred to it there, and it is something very on my mind.
Joeri Billast:Yeah, it makes a lot of sense. Now, Gary, what is your take on AI avatars and faces content? Where is it smart leverage and where is it actually backfiring?
Gary Vaynerchuk (Gary Vee):Well, I think in the short term it's backfiring when big companies do it because everyone's so scared about losing a job, they will push back against everything on AI. I think long term it's inevitable. And I'm I'm looking for I like change, even if it hurts me, because I have no choice. And so I think that people should absolutely be in the intellectual property business. I think just like Disney has Mickey Mouse and Universal has Jaws, um, I think brands are gonna have Jake from State Farm is an actor. And God forbid he does something wrong. He seems like a great guy on the record. God forbid he changes his mind and doesn't want to act anymore. And State Farm's in a pickle. But if State Farm creates State Farm's farmer and it's an AI character, and it looks like a human or looks like Mickey Mouse, that's an asset. Geico's lizard is theirs. But the actors are not. And Flow from Progressive is an actress. And so I think we're going into a very interesting world where brands are going to be in the intellectual property business. I feel like every company is gonna get there eventually. I think in the short term you have to be careful because the end consumer is scared, nervous, not receptive yet. But I believe the world will be very different in 10 years and it will be common, and that is how I see it.
Joeri Billast:Yeah, then years is a long time in technology.
Gary Vaynerchuk (Gary Vee):Yeah, but I think social norms take time, right? The technology existed for online dating in the mid-90s. It was not until the mid-2000 2010, 12 when it became not taboo, right? You know this enough to remember friends that met on online dating in 2003 made up stories of where they met.
Joeri Billast:Actually, we have the same age, Gary. Oh, nice.
Gary Vaynerchuk (Gary Vee):You look younger.
Joeri Billast:You look younger. Maybe. So another question. You talk a lot about interest media. Yes. Where the creative itself creates the reach. Yes. So for marketers, founders with limited budget, what is actually the real skill they should be building to win in this era?
Gary Vaynerchuk (Gary Vee):The real skill is understanding storytelling and the distribution that you're actually distributing. So understanding what works in TikTok culturally, thumbnail, first three seconds, beats, comments, hashtags, what works in Instagram, LinkedIn, YouTube Shorts, Twitter X, Facebook Blue, Snapchat Spotlight. This is my Substack, Pinterest, this is my obsession. So the skill is the strategic understanding of the culture, the art, and understanding the science, the math around what art will give you a higher propensity of creating reach. But at the end of the day, it is the essence of the story that will matter most.
Joeri Billast:LinkedIn is actually my main platform next to the podcast. Gary, uh you make it clear that it is still massively underpriced. Yes. In attention. Now, if someone is a strong builder, but invisible today, what is the smartest way to use LinkedIn without turning it into a full-time content job?
Gary Vaynerchuk (Gary Vee):First of all, let me make a huge statement. I think for a lot of independent individuals, employees or entrepreneurs, content creation should be a full-time job. Amassing attention for what you do is as imperative as it gets. So I would say an individual nomad for one or two people, it's funny, you notice everyone's asking that last part. Gary, wait a minute. This like, but how do I spend all my time on this? I'm like, yep. And if and you have to spend all your time on the other stuff, but it's time management, it's value. You know, LinkedIn's an incredible platform, no different than any other. You've got to, you've got to win on video, you need to win on creative, you have the written word as a huge variable. You have all these different things that you're able to attack and create. You just have to know the audience, right? It's a B2B environment. It's a place where you can write 15 paragraphs, which you can't do on TikTok, right? It's there's a lot of B2B, there's a lot of sass. Professionalism is valued a little bit more than it is in a casual environment like Instagram. So it's understanding the room that you're executing in. But the fact that you can do written audio and video is huge.
Joeri Billast:Gary, one sentence. What should marketers' founders stop overthinking this year?
Gary Vaynerchuk (Gary Vee):Their subjective opinions on the creative.
Joeri Billast:Thanks so much, Gary. Thank you. I appreciate your time and thank you for the perspective.
Gary Vaynerchuk (Gary Vee):Got it, brother. Take care.
Joeri Billast:If this conversation resonated, feel free to share it with other marketers or founders who might benefit from it. You will find the full article and show notes on the blog with the video version coming soon. Quick thanks again to RYO, whose wallet is now available on Android, in addition to iOS, and to Metricol for supporting the podcast. If you're not following the show yet, this is a great moment to do so. Thanks for listening and see you next time.
.png)
