S1 E02 Why is it Important to Make “Human” Posts on Social Media – With Gaëlle Pitaud Artwork

Web3 CMO Stories

Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet.

Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand.

With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Philip Kotler, Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi, Andy Crestodina and Ben Goertzel of SingularityNET.

Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler.

Sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026). Featured in Cryptopolitan.

"One of the sharpest marketing shows running right now." Matt Wilkinson, Founder of Strivenn

Articles and transcripts: The Future CMO Library, webdrie.net
About Joeri: joeribillast.com

All Episodes

Web3 CMO Stories

S1 E02 Why is it Important to Make “Human” Posts on Social Media – With Gaëlle Pitaud

January 19, 2022 • Joeri Billast & Meet Gaëlle Pitaud • Season 1

0:00 | 25:42

Send us Fan Mail

This is the second episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about their challenges, tools and tactics.

My guest for this episode is Gaëlle Pitaud, International Marketing Manager at WorkAdventure. This episode was recorded through a Zoom-call on November 24, 2021.
You find the show notes here: https://webdrie.net/s1-e02-why-is-it-important-to-make-human-posts-on-social-media-with-gaelle-pitaud/

Together with podcast I am building a CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".

I hope you enjoy listening to this episode.
All feedback welcome!
– Joeri

..........................................................................

📘 Read The Future CMO: Amazon

👥 Join the Future CMO Community

🌿 Explore Sintra Synergies Retreat

💼 Connect on LinkedIn

..........................................................................

In this very interesting podcast with Gaëlle Pitaud, she tells a little bit about herself, about her business and shares a lot of great tips with us.

KEY HIGHLIGHTS
[00:14] How are you today?

[00:44] Tell us a bit about yourself…

[08:47] Are there other challenges that you met, perhaps when you joined the company?

[12:29] Which channels are you active on?

[14:56] Is there something else that you would like to share, about the campaign or the tool that you're using, or tactics that have been working for you?

[23:19] What would be the best place or the best way, if people want to connect with you or find out more about your business or your company?

NOTABLE QUOTES

· Let's say that what we offer is a place to create a connection and have a bit of fun with other people

· So, what we are trying to educate is to show to people is that it can be very fun and very useful if you want to gather talents from everywhere.

· One of my biggest challenges actually, is to understand how to communicate with people who communicate very differently.

· That's a mistake that often companies make that they're just using LinkedIn to sell, but it's not about selling.

· One of the best ways of posting content on social media is to make it human.

· The most important thing when it's not working is to understand why it's not working.

RESOURCES

Mentioned Books

CONNECT

· LinkedIn: https://fr.linkedin.com/in/ga%C3%ABlle-pitaud-7b1543a3

· Blog: https://workadventu.re/blog/posts

People on this episode

Joeri Billast

Host