Web3 CMO Stories
Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet.
Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand.
With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Philip Kotler, Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi, Andy Crestodina and Ben Goertzel of SingularityNET.
Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler.
Sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026). Featured in Cryptopolitan.
"One of the sharpest marketing shows running right now." Matt Wilkinson, Founder of Strivenn
Articles and transcripts: The Future CMO Library, webdrie.net
About Joeri: joeribillast.com
Episodes
324 episodes
Transforming Digital Identity with AI and Blockchain – with Sandy Carter, COO of Unstoppable Domains | S4 E32
How can AI and blockchain redefine your personal brand in the digital age? Join us on Web3 CMO Stories as we sit down with Sandy Carter, COO of Unstoppable Domains, for an insightful conversation about the future of digital identity. Sa...
Behind the Scenes of Web3 Investing with Stratos' Visionary Rennick Palley | S4 E31
Curious about the latest trends in Web3 venture capital? Join us as we chat with Rennick Palley, the visionary founding partner of Stratos. Discover his fascinating transition from traditional finance to the forefront of early-stage cry...
Broadcasting from Sintra Beach – Highlights from Blockchain Futurist Conference in Toronto | S4 E30
After a whirlwind year of planning and a major move from Belgium to Portugal, I am thrilled to bring you an episode that truly captures the essence of resilience and innovation. Broadcasting from the serene Sintra Beach, I recount ...
AI and Web3 Synergy: Flock.io's Approach to Secure Model Training – with Jiahao Sun | S4 E29
What if you could harness the power of AI without compromising your data privacy? Join us as we welcome Jiahao Sun, the trailblazing founder and CEO of Flock.io, who shares his incredible journey from Oxford to leading innovative AI ini...
Breaking Blockchain Barriers: Wanchain's Quest for Interoperability – with Temujin Louie | S4 E28
How can we break down the barriers between different blockchain systems? Join us for an enlightening conversation with Temujin Louie, CEO of Wanchain, as he shares his evolution from a curious grad student discovering Bitcoin to ...
Connecting Virtual Worlds: Somnia's Vision with Michelle Kang | S4 E27
Get ready to uncover the secrets behind one of the most disruptive marketing stories in the crypto world! Join us as we sit down with Michelle Kang, an industry veteran who has successfully navigated the ever-evolving landscape of crypt...
Building a Global Network for Quality Internet Access – with Claudia Olah, CMO at Uplink | S4 E26
Curious about the future of decentralized internet and community-driven tech innovation? Join us as we sit down with Claudia Olah, the dynamic CMO of Uplink, to uncover her fascinating journey through the tech world. From her impactful ...
Transforming dApp Development with Modular Blockchain – with Erick de Moura of Cartesi | S4 E25
Can the future of decentralized applications be as seamless and scalable as traditional software? Join us as we welcome Erick de Moura, co-founder of Cartesi, who shares his revolutionary vision for modular blockchain ecosystems. In thi...
How Ronin Blockchain Powers Millions of Gamers – with Sky Mavis Co-founder Jeff "Jihoz" Zirlin | S4 E24
What if you could transform the gaming industry and boost mainstream crypto adoption simultaneously? In this episode, we sit down with Jeff Zirlin, co-founder of Sky Mavis, to uncover the story behind Ronin's development and its massive impact ...
Major League Baseball and Beyond: Web3 Fan Interactions Explained – with Eric Ginsberg of Candy Digital | S4 E23
Curious to learn how blockchain can redefine your fandom experience? Join us as we sit down with Eric Ginsberg, Group Director and Head of Marketing at Candy Digital, to explore the future of fan engagement through Web3. Eric brings inv...
About EthCC [7] in Brussels: Solana, On-Chain Security and Vitalik Buterin | S4 E22
Get ready for a short exclusive coverage of the Ethereum Community Conference (EthCC) in Brussels! Join me, as I bring you the most exhilarating moments and insights from the event that took over the heart of Belgium. This episode ...
From Curiosity to Strategy: Zero-Knowledge in the Marketing World – with Brennen Schlueter | S4 E21
Unlock the secrets of the transformative power of Web3 technologies as Brennen Schlueter, Chief Marketing Officer at Aleo Network Foundation, takes us on his incredible journey from traditional advertising to the cutting-edge world of blockchai...
How Hivello's DePIN Can Put Power in People's Hands – with Domenic Carosa | S4 E20
Ever wondered how your everyday devices could become a source of income and contribute to a greener planet? Join us for an enlightening conversation with Domenic Carosa, co-founder and chairman of Hivello, where he shares his journey from listi...
Innovative Strategies in Web3 Marketing with Krystyna Kozak, CMO at Cookie3 | S4E19
Ever wondered how to revolutionize your marketing strategy in the Web3 space? Join us for an exclusive conversation with Krystyna Kozak, the CMO of Cookie3, recorded live at Consensus in Austin. Krystyna shares her unique insights into leveragi...
Web3 and Blockchain for Women, with Sanja Kon from Circle Europe | S4 E18
What if owning digital assets could safeguard your wealth and provide financial mobility, even amid war or economic turmoil? This episode features an insightful conversation with Sanja Kon, Vice President of Circle Europe and former CEO...
USDC and the Future of Financial Inclusion – with Mercina Tillemann Perez, VP of Impact at Circle | S4 E17
Ever wondered how a digital dollar could revolutionize financial inclusion? Join us on the Web3 CMO Stories podcast as we welcome Mercina Tillemann Perez, VP of Impact at Circle, to explore the incredible potential of USDC, a stablecoin...
Push Protocol and Unstoppable Domains: A New Era of Messaging – with Harsh Rajat | S4 E16
Can decentralized communication be the key to unlocking the true potential of Web3? In our conversation with Harsh Rajat, we explore the evolution and impact of decentralized communication in Web3.Harsh is the founder...
From CryptoKitties to Stardust: Canaan Linder's Vision for Web3 Gaming Innovation | S4 E15
Have you ever wondered what it takes to revolutionize the gaming industry? Join us as we sit down with Canaan Linder, the trailblazing CEO of Stardust, to uncover the future of Web3 gaming. From his early days as a software engi...
From Meerkat to Towns: Ben Rubin's Journey | S4 E14
What if blockchain could not only revolutionize finance but also transform how we communicate online? Join us for an eye-opening conversation with Ben Rubin, the innovative mind behind Meerkat and Houseparty, as he shifts his focus to c...
Crafting Crypto Content Mastery: Lark Davis' Journey and Marketing Insights | S4 E13
Lark Davis is a seasoned crypto investor and founder of Wealth Mastery, a weekly crypto newsletter with over 125,000 subscribers. He covers DeFi, NFTs, altcoins, technical analysis, and more. With over five years in crypto investing, Lar...
Building in Public: Pixels' Key to Community Engagement with Heidi Christine | S4 E12
Heidi Christine is the CMO of Pixels, the largest Web3 game by daily active users with over 5 million total players. Pixels is a social, casual Web3 game powered by the Ronin network, focusing on farming, exploration and creation in an open wor...
Inside Consensus 2024: Crypto and the Vision of Robert F. Kennedy Jr. | S4 E11
Is cryptocurrency the future of the U.S. economy? Join me, Joeri Bilast, as I take you behind the scenes of Consensus 2024 on this special episode of the Web3 CMO Stories podcast. From the electric atmosphere of Austin with over 15,000 ...
The Impact of Blockchain Technology on Ad Targeting with Asaf Nadler | S4 E10
Asaf Nadler is the CEO and co-founder of Addressable, specializing in data-driven user acquisition for Web3. Asaf has 18 years of experience in data analytics and holds a PhD in software engineering focusing on big data analytics, AI, and block...
The Evolution of Digital Currencies Through the Lens of Sonia Shaw | S4 E09
Sonia Shaw is the president of CoinW, a cryptocurrency exchange that is a leader at the intersection of traditional and decentralized finance. Under Sonia's leadership, CoinW has scaled to new heights, posting a global user base of over 10 mill...
From Emmy Awards to Battle Bunnies: The Creative Evolution of Jon Briggs | S4 E08
Jon Briggs is an Emmy award-winning creative producer, co-founder, and executive board member at Food Fight Studios. In our conversation, we explore how NFTs have revolutionized the way creators can build communities and push projects forward o...
