Web3 CMO Stories
Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet.
Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand.
With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Philip Kotler, Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi, Andy Crestodina and Ben Goertzel of SingularityNET.
Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler.
Sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026). Featured in Cryptopolitan.
"One of the sharpest marketing shows running right now." Matt Wilkinson, Founder of Strivenn
Articles and transcripts: The Future CMO Library, webdrie.net
About Joeri: joeribillast.com
Episodes
324 episodes
S2 E40 How Web3, NFTs, and the Metaverse Will Reshape Marketing – with Costantino Roselli
Today's guest is a master of brand storytelling, futurist, and bestselling author, Costantino Roselli.Ranked among the top 1% of marketing professionals by Linkedin in 2021, Costantino has helped shape the success of brands and products ...
S2 E39 What I Discovered About Web3 Adoption on My San Diego Adventure
In this solo episode, I share my exciting experiences from Social Media Marketing World and a Marketing Mastermind event. I talk about meeting industry experts, hosting the Web3 Table Talks and my W3X Mastermind to help entrepreneurs and market...
S2 E38 Are We Entering a New Era of Interactive Storytelling with Web3 and NFTs? – with Adam Martin
Our guest today is Adam Martin, Co-Founder of Macroverse Media Inc. Adam is a director-producer with a Film, TV & New Media background who helps take projects from inception to completion, ensuring creative content keeps pumpin...
S2 E37 Sky Club: How Flaunt is Pioneering the Loyalty Programs of the Future – with Connor Kelley
Today I'm joined by fellow Sky Club member Connor Kelley. He is the Co-founder and CEO of Flaunt, an enterprise web3 loyalty management platform. Prior to Flaunt, Connor worked in investment banking and then spent several years at Roblox, where...
S2 E36 Sky Club: How Web3 Transforms Loyalty and Community Building – with Tara Fung
Today's guest is Tara Fung, Co-founder and CEO of Co:Create, a company that helps brands build communities using Web3 technology. She is a fellow member of the Sky Club. Tara explains how Web3 works, and how it can be used to create mor...
S2 E35 Metaverse vs. Reality: How Web3 is Blurring the Lines – with Hope Frank and Elliott Jobe
In this episode, we dive into the world of Web3 and its potential impact on marketing. Joeri talks to Hope Frank and Elliott Jobe, the CMO and Co-Founder/CIO of Infinite Reality, a company that helps businesses understand and embrace Web3 techn...
S2 E34 How Web3 Empowers Girls in Tech – with Juliette Blake
Today's guest is Juliette Blake, Founder of Miss O Cool Girls and Co-Founder, Creator & Executive Producer of Miss O & Friends.We discussed how her company is leveraging NFTs and Web3 to empower girls in the tech industry.
S2 E33 How to Get the Most Out of Your Content and Build a Community with Web3 – with Brian Piper
Today's guest is Brian W. Piper. He has been optimizing digital content since 1996. Brian can help you discover the data-inspired insights to make your business succeed. He's an author, speaker, Web3 enthusiast and educator. He understands the ...
S2 E32 How the Metaverse Can Revolutionize Customer Experience – with Clemens Behrend
Today's guest is Clemens Behrend. He helps Web3 companies to improve their Customer Experience.Clemens holds a BSc degree in Economics and has a rich background in building customer-facing support solutions in Web 3. He spent over five ...
S2 E31 What the Rise of the Metaverse Means for Education – with Vriti Saraf
Our guest today is Vriti Saraf.She is the CEO & founder of k20 Educators, a design studio that builds metaverse spaces for learning. She is also a co-founder of the first decentralized autonomous non-profit organization for educator...
S2 E30 Ever Had a Life-Changing Experience that Unlocked Endless Possibilities?
This is a short solo podcast about how my life changed in the last 12 months after I met Mark Schaefer at Social Marketing World 2022 and received my first NFT from Michael Stelzner.This episode was recorded through a StreamYard call on...
S2 E29 How the Outer Space Virtual Museum is Revolutionizing Education with Blockchain and Web3 Technologies – with Paige Donner
Today's guest is Paige Donner. She is a social entrepreneur, Web3 entrepreneur and co-founder of the FrontierDAO. This is a decentralized autonomous organization focused on space exploration, fusion energy innovation and climate solutions throu...
S2 E28 Sky Club: How Wally Simplifies the Onboarding Process for Web3 – with Mayank Jain & Jeremie Cabling
We’re kicking off a new series in partnership with the Sky Club community. I’m a member myself and it's a community of marketers who are passionate about building brands in Web3. Today, I’m joined by fellow Sky Club member Jeremie Cabling...
S2 E27 How Brands & Businesses Should Enter the Metaverse and NFT Space – with Diego Borgo
Diego Borgo is an advisor for Fortune 500 brands, helping them enter the Metaverse and the NFT space. With his decade of expertise in digital marketing, he also consults with venture backed startups and educates the public on blockchain and NFT...
S2 E26 How the New Stablecoin 'Glo' Lifts People Out of Poverty – with Jasper Driessens
Today's guest is Jasper Driessens. He is the Co-Founder and CMO at Glo Dollar, the nonprofit anti-poverty version of the dollar.Stablecoins are digital currencies that are pegged to the value of a stable asset, like the US dollar, to min...
S2 E25 What Inspired Seamm to Merge Fashion and Gaming – with Marina Martianova
Today's guest is Marina Martianova, founder and CEO of SeammMarina is a serial entrepreneur who launched her first successful startup at the age of 21 and grew it to an over $1M run rate with $2.5K initial investments. Now, she is the f...
S2 E24 How Are Crypto Tech Women Changing the Web3 Space – with Gigi Skarlett
Today I'm joined by Gianina "Gigi" Skarlett. She is the Venezuelan Founder & CEO of Crypto Tech Women and W3 Learn AcademyIn this episode, Gigi dives into the world of Web3 and explores the impact of Crypto Tech Women. She discusses...
S2 E23 How France is Becoming the HQ of Western Europe’s Web3 – with Ethan Pierse
Ethan Pierse is a highly experienced TV and radio interviewee, keynote speaker, moderator, host, and panelist in both English and French. He is the co-founder of the NFT Factory, a physical art gallery and trading center in Paris, democratizing...
S2 Bonus Episode: The State of Web3 Marketing in 2023 – Survey Results
Are you curious about the latest trends and insights in Web3 marketing?Listen to this special bonus episode about the state of Web3 Marketing in 2023.I talk about the findings of my survey '𝐓𝐡𝐞 𝐒𝐭𝐚𝐭𝐞 𝐨𝐟 𝐖𝐞𝐛𝟑 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝟐𝟎𝟐𝟑.' The ...
S2 E22 How Can Authors Use NFTs and Blockchain Technology to Connect with Their Audience? – with Malene Bendtsen
Malene Bendtsen is an author and a business strategist teaching experts, teachers, public speakers and other freedom seekers how to write, publish and market their books. She is also the editor of more than 30 nonfiction books which on average ...
S2 E21 How to Utilize Web3 Technology through Social Tokens and NFTs to Monetize Content and Build a Loyal Audience – with Joe Pulizzi
In this episode, host Joeri Billast speaks with Joe Pulizzi, an expert in the field of content marketing and the creator economy, about his background, how he got into content marketing, and how he's currently utilizing Web3 technology through ...
S2 E20 How to Become a Thought Leader in the Web3 Space – with Nicky Billou
Today's guest is Nicky Billou.Nicky is a successful author and speaker known for his books on leadership and success. He is a thought leader in the corporate world and works closely with entrepreneurs, coaches and service-based professi...
S2 E19 How does Building a Business in Web3 Differ from Web2 – with Nodo Ivanidze
Today's guest is Nodo Ivanidze.Nodo is the CEO and co-founder at Metaview.io and has 10 years of experience in the advertising business. He's a serial entrepreneur, Web3 investor, and business advisor. Nodo is building the first decentr...
S2 E18 Why Community is the Last Great Marketing Strategy – with Mark Schaefer
Today's guest is Mark Schaefer. We talk about his newest book: “Belonging to the Brand: Why Community is the Last Great Marketing Strategy.” Mark is an acclaimed marketing consultant, keynote speaker, podcaster, and university educator....
S2 E17 What Opportunities does the Metaverse Present for Businesses – with Carol Carpenter
Today Joeri is joined by Carol Carpenter.Carol is the CMO of Unity where she leads brand and creative, comms, customer insight, community, and more. Prior to joining Unity, she was the CMO of VMware where she led the transformation of t...
