Web3 CMO Stories
Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet.
Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand.
With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Philip Kotler, Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi, Andy Crestodina and Ben Goertzel of SingularityNET.
Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler.
Sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026). Featured in Cryptopolitan.
"One of the sharpest marketing shows running right now." Matt Wilkinson, Founder of Strivenn
Articles and transcripts: The Future CMO Library, webdrie.net
About Joeri: joeribillast.com
Episodes
324 episodes
A Peek into Blockchain, NFTs and Next-Gen Marketing with Tyler Stambaugh | S3 E13
What happens when you combine traditional finance expertise with a passion for blockchain and NFTs? You get Tyler Stambaugh. As co-founder and Chief Product Officer at MAGNETIQ, Tyler has been using this powerful mix to revolutionize how brands...
Navigating the Ripple Decision and Untapped Potential of Tokenization: A Deep Dive with Mark Fidelman, Founder of SmartBlocks | S3 E12
Ever wondered how the recent Ripple decision might reshape the landscape of crypto investments? Join me, Joeri Billast, as I chat with the distinguished Mark Fidelman, founder of Smart Blocks Agency. Together, we unravel the implications of the...
Steering Through the Web3 Landscape: Curiosity, Agility and Gender Dynamics with Ipshita Kumar | S3 E11
Agility and curiosity are widely regarded as critical attributes in the realm of Web3 marketing. A special guest, Ipshita Kumar, VP of Brand Innovation at Hype, walks us through her transition from co-founding Lemonade to leading brand innovati...
From Special Forces to Web3 Pioneer: Yaron Been's Thrilling Journey and the Power of Community Engagement in Web3 Marketing Strategy | S3 E10
Prepare yourself for a captivating journey as I, Joeri Billast, sit down with Yaron Been, a seasoned e-commerce entrepreneur turned growth consultant in the uncharted territory of Web3. We embark on an exploration of Yaron's fascinating traject...
Understanding the Metaverse: Michael Solomon on Avatars, Brand Engagement, and Consumer Behavior | S3 E09
Ready to delve into the riveting landscape of digital consumer behavior? Join me, Joeri Billast, as we navigate this complex sphere together with our distinguished guest, marketing guru Michael Solomon. Together, we're going to unpack the mysti...
The Future Museum - A Dive into NFTs and Artistic Vision with Auronda Scalera and Alfredo Cramerotti | S3 E8
Step into the future of art with us as we traverse the fascinating realms of digital art and the metaverse alongside our esteemed guests, Auronda Scalera and Alfredo Cramerotti. They're the creative minds spearheading the innovative multiplicit...
Unveiling the Future of Web3 with Brent Annells (ex-Uber, ex-Facebook) | S3 E07
Are you ready to navigate the digital landscape of Web3 with industry veteran, Brent Annells, CMO at Smart Token Labs? Prepare to delve into the world of Web3 as we navigate its intricacies with Brent, who has not only been at the helm of tech ...
From Factory Worker to AI Thought Leader: Manuj Aggarwal's Journey into the Web3 World and the Power of AI and Neuroscience | S3 E06
Prepare to be captivated as we journey with Manuj Aggarwal, a former factory worker turned AI thought leader. Manuj's story, laden with perseverance and resilience, will leave you inspired. Having scaled the heights of AI and entrepreneurship, ...
Revolutionizing Healthcare and Beyond: Unleashing Blockchain's Transformative Potential with Dinidh O'Brien | S3 E05
Ever wondered how blockchain technology can revolutionize traditional sectors like healthcare? Join us as we sit down with Dinidh Ciaran O'Brien, a technological futurist with over a decade of experience in the blockchain and Web3 space, to unc...
From Top Student to Triumphant Web3 Entrepreneur: The Journey of Talha Asif and Nalikes Studio | S3 E04
What if you could transform your life and build a successful business in the world of Web3? Join me as I sit down with Talha Asif, the remarkable founder of Nalikes Studio, a Web3 development agency that has helped countless founders and busine...
Web3 Gaming and NFTs: Altura's Revolution with Majd Hailat | S3 E03
Are you ready to revolutionize your gaming experience? Join us as we sit down with Majd Hailat, the founder and CEO of Altura, the next-generation NFT gaming platform that's bridging the gap between Web3 development and game development. Meshed...
Creating Content That Matters: Lessons from Jay Acunzo on Storytelling | S3 E02
Ever wondered what it takes to truly resonate with your audience through storytelling? * We had the pleasure of chatting with independent creator, author, podcaster, creative coach, and co-founder of Creator Kitchen, Jay Acunzo, who sha...
Work & Collaboration in the Metaverse with Stefanie Palomino & Room3D | S3 E01
What happens when a sci-fi enthusiast with a passion for cutting-edge technology sets out to revolutionize the future of work and collaboration? Meet Stefanie Palomino, CPO and general manager of Room3D and former CEO of Red Lab Group, as she s...
S2 E52 Season Finale: CEX Experience, Rebranding Announcement, and What's Next for Web3 CMO Stories
Join us for the season finale of the CMO Stories Podcast as host Joeri shares his exciting experience at CEX in Cleveland. In this solo episode, Joeri reflects on the valuable lessons learned from the NFT workshop, discusses the rebrand...
S2 E51 How Entrepreneurs Can Make an Impact in the Web3 World and Overcome Obstacles – with Mike Vitez
In this engaging episode, join Joeri Billast as he sits down with Mike Vitez, an experienced entrepreneur and Web3 business development expert, to discuss the opportunities and challenges in the rapidly evolving world of Web3. Learn abo...
S2 E50 How Web3 Will Shape the Future of Culture and Society – with Shashwat Eternal
In this fascinating episode, Joeri Billast and Shashwat Eternal dive deep into the world of Web3 and its potential impact on culture and society.Shashwat has been a novelist, a founder in the normie world, and a marketeer in Web3 for ab...
S2 E49 The Metaverse Is Alive and Thriving: What's Next in This Digital Revolution?
Join us for a fascinating dive into the Metaverse and augmented reality in this episode of the CMO Stories Podcast. Our host Joeri shares insights from his recent Metaverse Masterclass and a thought-provoking panel discussion with top i...
S2 E48 How Web3 and AI Transform the Future of Marketing and Copywriting – with Jordache Johnson
Discover the future of marketing and copywriting as we delve into the fascinating world of Web3 and AI in this engaging podcast episode. Join Jordache Johnson and me as we discuss how these cutting-edge technologies are transforming the...
S2 E47 How to Leverage AI Tools for Web3 Success – with Brian Fanzo
Today we delve into the exciting world of artificial intelligence (AI) and its role in shaping the future of Web3. Join Joeri and his special guest Brian Fanzo as they explore how AI tools are transforming content creation, the essentia...
S2 E46 How to Harness the Power of Storytelling in Your Web3 Projects – with Ani Alexander
Web3 is rapidly transforming the landscape of the internet, with decentralized applications and technologies making headway in various industries. One critical aspect of Web3's success is how projects communicate their stories, engage their com...
S2 E45 Why You Should Care About Web3 – The Impact of Digital Identity and NFTs (cfr. Web3 Basics Masterclass)
Unlocking Web3 Potential.Discover the world of Web3, digital identity, and NFTs as Joeri Billast shares insights from his exclusive masterclass series. Learn how these technologies are shaping the future of business, marketing, and onli...
S2 E44 Sky Club: How to Make Web3 More Accessible for Users by Reducing Friction – with Louise Ivan
Today, I’m joined by fellow Sky Club member Louise Ivan. Louise is the CEO and Co-founder of Ryder—a hardware wallet that simplifies your Web3 journey. Before creating Ryder to simplify one’s journey in web3, Louise was the Growth Lead ...
S2 E43 How Your Business Can Harness the Potential of Immersive Technologies in Web3 Marketing – with Gokhan Guneri
Our guest today is Gokhan Guneri, the co-founder of Clooned .In this podcast episode, Gokhan talks about the growing use of 3D and 360-degree marketing strategies to engage consumers in a more immersive and interactive way. He describes...
S2 E42 How Blockchain Technology Can Transform Marketing and Entrepreneurship – with Mark Soares
Our guest today is Mark Soares. He is the founder of Blokhaus Inc, a Marketing & Communications agency in Web3 and Blockchain. Prior to founding Blokhaus, Mark was responsible for Marketing & Communications at a global consumer el...
S2 E41 How Entrepreneurs Can Leverage NFTs to Create New Revenue Streams and Opportunities – with Fiona Adams
Today, we are joined by Fiona Adams, the Commercial Director at Colexion, a leading NFT marketplace. Fiona is a Blockchain and NFT Evangelist with a passion for her work and a mission to be the best she can be every single day. Wit...
