Web3 CMO Stories
Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet.
Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand.
With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Philip Kotler, Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi, Andy Crestodina and Ben Goertzel of SingularityNET.
Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler.
Sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026). Featured in Cryptopolitan.
"One of the sharpest marketing shows running right now." Matt Wilkinson, Founder of Strivenn
Articles and transcripts: The Future CMO Library, webdrie.net
About Joeri: joeribillast.com
Episodes
324 episodes
S2 E16 How Building a Community and Utilizing NFTs Led to Success in the Web3 Space – with Jeff Kaufmann
Today Joeri is joined by Jeff Kaufmann.Jeff is the founder of Parachute. It's a business that helps brands build Web3 Solutions. He's also the founder of JUMP, one of the first marketing communities focused on Web3. He publishes a weekl...
S2 E15 How will Blockchain Technology Revolutionize the Way that Banks Operate – with Karen Shidlo
Today I am joined by Karen Shidlo, aka Blockchain Babe. She is the CMO at Fiat24, Web3 Banking Concept🇨🇭She is inspired by how DeFi can address many of the flaws in existing financial systems and how blockchain technology will revolutio...
S2 E14 How Collab.Land Builds Communities and Innovates with No-Code Tooling in the World of Web3 – with Anjali Young
Joeri is joined by Anjali Young, a Web3 pioneer and co-founder of Collab.Land.Anjali has been interested in online communities since the early days of the internet, and was inspired to join Web3 because of the possibilities for people t...
S2 E13 What Can We Learn from TPan’s Journey from Web2 to Web3 – with Thomas Pan
Our guest today is Thomas Pan aka TPan.Thomas is a Growth and Marketing consultant for Web3 companies and projects. He shares Web3 growth and marketing case studies, analysis, and breakdowns in his Substack publication 'Web3 with TPan'....
S2 E12 How is Digital Identity Revolutionized by Web3 and Blockchain Technology – with Sandy Carter
Our guest today is Sandy Carter.Sandy is an American business woman, speaker and author. She was a general manager at IBM from 2013 to 2016, vice president at Amazon Web Services from 2017 to 2021 and is currently senior VP of business ...
S2 E11 How to Connect the Physical and Digital Art Worlds with NFTs – with Jeff Clatterbaugh
Our guest today is Jeff Clatterbaugh.Jeff and his artist partner are currently in the process of building a community by integrating the physical art world with the digital art world through an NFT project. They started from...
S2 E10 Why Are Crypto Payments to Soar in the Next Few Years – with Sanja Kon
Today's guest is Sanja Kon.Sanja is CEO of Utrust, a blockchain-native payment platform acquired by Elrond Network in March 2022. Utrust helps merchants easily accept digital currencies for goods and services. Sanja is also an active in...
S2 E09 What are the Amazing Opportunities in the Metaverse – with Sasha Wallinger (at Web Summit)
Our guest today is Sasha Wallinger, Global Head of Web3 & Metaverse Strategy at Journey. For more than a decade, Sasha has woven the physical, digital and virtual into luxury, premium and pop-culture ecosystems. Currently, Sasha...
S2 E08 Why Businesses of All Kinds and Sizes Should Step Into the Web3 Space – with Amy Peck (at Web Summit)
Our guest today is Amy Peck, founder and CEO at EndeavorXR.EndeavorXR is a leading global VR/AR (XR) consulting firm. Amy is a futurist who speaks globally on XR, the metaverse and emerging tech. Amy works with Fortune 500 companies on ...
S2 E07 How to Bring Inclusive Storytelling to Web3 – with Simone Berry (at Web Summit)
Our guest today is Simone Berry.Simone is Co-Founded People of Crypto Lab with the goal of bringing diverse and inclusive storytelling to Web3. Simone leverages her expertise in crypto, fashion and culture to usher Web2 brands & con...
S2 E06 How Your Company Can Join the Web3 Space – with Amanda Cassatt (at Web Summit)
Our guest today is Amanda Cassatt.Amanda is co-founder and president of Mojito, a new Web3 platform for NFT commerce, finance and community engagement. Mojito is the first venture to spin out of Serotonin, a crypto-native strategic mark...
S2 E05 How Fiverr Picked Up the Emerging Trend of NFTs – with Gali Arnon (at Web Summit)
Today's guest is Gali Arnon, CMO at Fiverr.Gali has served as Fiverr Chief Marketing Officer since October 2017. Prior to joining us, Ms. Arnon served as Chief Executive Officer of Brightcom Group Ltd, a digital marketing and publ...
S2 E04 Why Many Web3 Projects Won't Survive the Next Five Years – with Anastasiia Bobeshko (at Web Summit)
Today's guest is Anastasiia Bobeshko.Anastasiia is Head of Marketing at Yellow. She is a marketing visionary and technology enthusiast whose main passion is building global brands by creating digital acquisition strategies with the he...
S2 E03 Why a New Era of Healthcare is Dawning with Web3 – with Christin Günther (at Web Summit)
Today's guest is Christin Günther, Co-Founder and CMO at BiomesChristin holds a M.A. in Media Economics, Communication & Psychology and is passionate about disrupting the health system.This episode was recorded in Media Vill...
S2 E02 How 'Crypto Megan' Became a Crypto Influencer and NFT Investor – with Megan Nilsson (at Web Summit)
Our guest today is Megan Nilsson.Megan is a high-end crypto and NFT portfolio consultant and Web 3 strategy for large companies, investors and celebrities, and also an investor in crypto and a member of Bored Ape Yacht Club, Doodles and...
S2 E01 How Giovanna Produced the Metaverse Fashion Week at Decentraland – with Giovanna Graziosi Casimiro (at Web Summit)
Our guest today is Giovanna Graziosi Casimiro. Giovanna is a metaverse producer at Decentraland, where she is the head of Metaverse Fashion Week. She has more than a decade of experience in digital design and the XR industry.<...
S2 E00 One Year Later – Intro Season 2 (at Web Summit)
Since Web Summit 2021 in Lisbon where I started the CMO Stories podcast, I recorded 57 episodes for season 1 . One year later at Web Summit 2022, I decided to start with season 2 and focus on guests that are coming from the web3 space –...
S1 E54 How to Achieve a Celebrity Status in Your Industry – with Phil Pelucha
Our guest today is Phil Pelucha, an internationally renowned Celebrity Entrepreneur and Business & Sports Consultant best known for 'Billionaires in Boxers.' 1. A former professional athlete 2. Producer & Director of BiBtv. ...
S1 E53 How Edward Created the First Play-to-Earn Game in Blockchain and the Biggest Blockchain Meetup in the World – with Edward Sturm
Today's guest is Edward Sturm, Co-Founder at Commit Club.Edward has made viral videos totaling hundreds of millions of views, the first play-to-earn blockchain game while running the biggest blockchain meetup in the world, and has done ...
S1 E52 Why You Should Pay Attention to Web3 – with Sam Kamani
The guest for this episode is Sam Kamani, a Web3 expert, tech CEO and author.Sam is the Chief Web3 Strategist for Moonstream.to, Moonstream is the Web3 engine for Blockchain based games. Moonstream has handled over $2.5 Billion in transa...
S1 E51 What Really Matters When You're Winning a Business Award – with Janet Casey
In this episode, I am welcoming Janet Casey.Janet, an Adweek 35 Women Trailblazers USA, launched Marketing Doctor in 2003 and has grown it into a multi-million dollar agency specializing in global media planning and media buying. She br...
S1 E50 How to Unlock B2B Business Growth by Eliminating the Friction Effect – with Dean Isaacs
Today's guest is Dean Isaacs.When Dean launched his consulting firm in a new city where he had no contacts or network, and went from zero sales to high 6 figures in under 14 months, people started asking me how he did it. His se...
S1 E49 How Chris Exponentially Developed his Personal Brand on LinkedIn around Web3 – with Chris Koronowski
Today's guest is Chris Koronowski.Chris's background is in computer science. He has almost 8 years of experience in sales and digital marketing, and 5 years of experience as a LinkedIn consultant that includes content generation, persona...
S1 Bonus E3: How to Increase Sales with Geofencing Marketing – with Justin Croxton
Today's guest is Justin Croxton. He is an Inc 5000 Entrepreneur Helping Enterprises Implement Cutting Edge Lead Gen Solutions.He is the CEO of Propellant Media. They use a unique technology called geofencing marketing that sets th...
S1 E48 How Bryan Created the Uber for Lawn Care, Starting from Zero – with Bryan Clayton
Today's guest is Bryan Clayton.Bryan is the Co-Founder and CEO of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine an...
