Web3 CMO Stories
Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet.
Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand.
With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Philip Kotler, Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi, Andy Crestodina and Ben Goertzel of SingularityNET.
Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler.
Sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026). Featured in Cryptopolitan.
"One of the sharpest marketing shows running right now." Matt Wilkinson, Founder of Strivenn
Articles and transcripts: The Future CMO Library, webdrie.net
About Joeri: joeribillast.com
Episodes
324 episodes
S1 E24 How to Deal with Challenges at Work and in Life at the Same Time – with Dasha Kichuk
Today's guest is Dasha Kichuk, CEO & Co-Founder of Effa Toothbrush. They are creating amazing sustainable products, aiming to replace disposable plastics around the World.For the past 10 years, Dasha has been working as a project manage...
S1 E23 How to Get Clients to Show Up for Appointments or Sales Calls – with Jonathan Zacks
Today's guest is Jonathan Zacks, Founder of GoReminders. Jonathan is on a mission to decimate no-show appointments. After running an appointment-based business for a decade, he co-founded GoReminders which increases business revenue and c...
S1 E22 Why is the App Development Business still a Growing Business – with Daniel Hafner aka "Dapper Dan the App Man"
Today's guest is Daniel Hafner, Company Owner at Dapper Mobile Apps. Dan started out building apps with zero ability to write a single line of code, yet somehow figured out how to build an entire app development business! He works with hi...
S1 E21 How Sean’s Kids Built the Best Lemonade Stand Ever – with Sean Johnson
Today's guest is Sean Johnson. He is the author of SIP: "How kids can taste entrepreneurship and build the best lemonade stand ever". Sean is a founding partner at Manifold, a venture holding company, and has spent the last 12 years inves...
S1 E20 Why People are Increasingly Using Tiktok – Mathieu Mireault
This is the 20th episode of the CMO Stories podcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics. Tod...
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S1 E19 How Brianne Built 3 Companies in Only 6 Years – with Brianne Hanson
Today's guest is Brianne Hanson. She started her first company at 21. Being a female in technology is hard enough, let alone being 21 with no experience. But she was passionate and she had the drive, so she spent dedicated time working on herse...
S1 E18 How the Fitness Australia Educator of the Year Wrote his ebook – with Jono Petrohilos
Today's guest is Jono Petrohilos, Fitness Australia Educator of the Year, online course creator, international speaker, best selling author and podcast host.This episode was recorded through a StreamYard call on April 27, 2022.You f...
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S1 E17 How Clara Runs her Domestic Abuse Non Profit – with Clara Baldwin
Today's guest is Clara Baldwin, founder and CEO at Peace Over Pieces Domestic Abuse Non-Profit, Ground Plan Studio Marketing, and Cure Medical Marketing. This episode was recorded through a StreamYard call on April 25, 2022.You find...
S1 E16 Best Practices for a Marketing Brainstorm
Welcome to the CMO Stories Podcast, Episode 16. This short episode is about marketing brainstorm sessions.I recently did a great marketing workshop at one of my clients and wanted to share some thoughts around it. Le...
S1 E15 Why Vahag Sees Social Media with as a Living, Breathing animal – with Vahag Karayan
This is the 15th episode of my podcast CMO Stories: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.My gue...
S1 E14 Listen to the First Chapter of 'The 5K Challenge'
Welcome to the CMO Stories Podcast, Episode 14. If you'd like to get a taste of my book, then this episode is for you.Book title: The 5K Challenge for SolopreneursSubtitle: How To Make 5K In 21 Days Through Social Media – Without Sp...
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S1 E13 How to Create and Use Stories to Grow Sales – with Park Howell
This is the 13th episode of my podcast CMO Stories: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.My gue...
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S1 E12 How I wrote my book within a week after struggling for years
Welcome to the CMO Stories Podcast, Episode 12. Other entrepreneurs and CMOs often ask me about my book writing adventure. So I decided to tell my own personal story in a podcast episode.Book title: The 5K Challenge for Solo...
S1 E11 How I experienced the #SMMW22 event in San Diego
In March 2022, I was in San Diego for the event Social Media Marketing World 2022. And I thought it would be a good idea to give you some feedback and tips related to this event. I will keep it short, but I hope that you can learn something fro...
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S1 E10 How to Partner with Influencers – with David Benoliel
My guest for this episode is David Benoliel, CMO and Co-founder at Ainfluencer.com. This episode was recorded through a Zoom-call on February 23, 2022.You find the show notes here:
S1 E09 Why You Should Work with Different Influencer Platforms – with My Nguyen
My guest for this episode is My Hoang Nguyen, Head of Influencer Marketing at ELSA, Corp (Top 5 A.I English learning speech assistant app). This episode was recorded through a Zoom-call on February 15, 2022.You find the show notes h...
S1 E08 How to Use Reddit for Marketing – with Louise del Rosario Jensen
My guest for this episode is Louise del Rosario Jensen, Marketing Manager at Digital Hub Denmark.This episode was recorded through a Zoom-call on January 20, 2022.You find the show notes here:
S1 E07 How Does Olivia Keeps her Self-Confidence – with Olivia Karlsson
My guest for this episode is Olivia Karlsson, CMO and Co-Founder at Swiftly. This episode was recorded through a Zoom-call on January 19, 2022.You find the show notes here:
S1 E06 Why You Should Pay Attention to TikTok for Your Business – with Nadia Ivanova
This is the sixth episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about the...
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S1 E05 Why You Need to Focus on One Thing to Become an Expert In – with Nura Ali
This is the fifth episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about the...
S1 E04 Why You Should have the Same Technology Experience at Work and at Home – with Rachel James
This is the fourth episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about th...
S1 E03 How to Make Your Business Better with Tracking Systems – with Emilia Korczynska
This is the third episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about the...
