Web3 CMO Stories
Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet.
Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand.
With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Philip Kotler, Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi, Andy Crestodina and Ben Goertzel of SingularityNET.
Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler.
Sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026). Featured in Cryptopolitan.
"One of the sharpest marketing shows running right now." Matt Wilkinson, Founder of Strivenn
Articles and transcripts: The Future CMO Library, webdrie.net
About Joeri: joeribillast.com
Episodes
324 episodes
From Satire To Strategy: How MyTechCEO Scales With Timing, Trends, And Taste – with Jason Yeager | S5 E52
Comedy can tell the truth about tech faster than a slide deck—and Jason Yeager proves it. We sit down with the creator behind MyTechCEO to unpack how satire, timing, and taste can outperform dry explainers, win brand partnerships, and bui...
From Reputation To Results: How A Global Invite-Only Commerce Club Scales Trust | S5 E51
Reputation travels faster than personal branding when the right people vouch for you. That idea sits at the core of our conversation with Evolve Commerce Club founder Carlos Monteiro, who traces a path from helping Danish companies enter Brazil...
How A Digital Twin Can Work While You’re Away | S5 E50
What if your meetings, emails, and files didn’t disappear into memory but evolved into a living, searchable system of record that actually moved work forward? That’s the provocative idea we unpack with David Shim, Co-Founder and CEO at Read AI,...
Nearshoring Meets AI | S5 E49
Walk the floor at Web Summit without leaving your headphones. We sit down with Jo Smets, founder of BluePanda and president of the Portuguese Belgian Luxembourg Chamber of Commerce, to unpack how nearshoring and AI are reshaping CRM, marketing,...
Creating Benevolent Decentralized AGI at SingularityNET | S5 E48
What if most of the economy can be automated without anything we’d call real general intelligence? That provocative idea launches a candid tour with Ben Goertzel through the difference between LLM “breadth” and the kind of generalization that m...
How Human Connection Beats AI At Scale – with Joe Pulizzi | S5 E47
What if the safest career move right now is the one that looks riskiest on paper? We sit down with Joe Pulizzi, author of Burn the Playbook, to unpack why synthetic content is rising, why the algorithm favors cheap efficiency over human craft, ...
Audience First: Storytelling That Sells – with Park Howell | S5 E46
Imagine boosting engagement by 400% without changing your product, only your story. That’s the promise Park Howell delivers as we dive into why audiences don’t care about what you make—they care about what you make happen in their lives...
AI At Work, Humans In Charge | S5 E45
A packed Lisbon room. A candid conversation with Sérgio Ferreira, Partner at EY and Jo Smets, President, CCLBL & CEO, BluePanda. And a straight shot of strategy on how AI shifts from cost-cutting to true growth. We take you inside real exam...
Living On Crypto Since 2015 | S5 E44
What happens when you stop treating crypto like a lottery ticket and start treating it like money? We sit down with Joël Valenzuela – core member of DashDAO and creator of Digital Cash Network – who has lived entirely on cryptocurrency since 20...
From Maze to Movement: How RYO Brings Real-World Payments to Web3 | S5 E43
Crypto isn’t supposed to feel like homework. We sit down with Lani Dizon, co-founder and president of Zenza Capital and the RYO Digital Project, to unpack how RYO turns Web3 from hype into habit—usable money, real payments, and tools your famil...
🎧 [BONUS] The Future CMO – Full Audiobook | How Modern CMOs Win with Trust, Tech & Smart Visibility
🎧 Full audiobook edition of “The Future CMO” – written and narrated by Joeri Billast.The job changed while most of us were still crafting campaigns. We break down how the CMO is being rebuilt into a Chief Value Officer who speaks...
How AI Changes Your Customers – Mark Schaefer's New book | S5 E42
Imagine algorithms that feel more attentive than people – always patient, never tired, and ready with the perfect follow‑up question. That illusion of empathy is already shaping how buyers research, decide, and stay loyal. We sit down with Mark...
Marketing Theater Is Canceled, Sorry | S5 E41
Two launches, one clear direction: make technology usable and make marketing accountable. We open with the debut of RYO's LIFE Wallet, a super wallet designed for everyone. Start in seconds, sign in with biometrics, recover securely, and send c...
Predicting the Future: How LiveDuel is Revolutionizing Sports Betting | S5 E40
Ever wondered how Web3 technology is transforming the sports prediction landscape? Will Martin, founder of LiveDuel, shares his journey from economics student to innovative entrepreneur at the intersection of DeFi and sports engagement....
From Crypto Victim to Security Visionary: Xavier's Story | S5 E39
What happens when you lose your Bitcoin in the Mt. Gox hack, then watch 44,000 Ethereum vanish from a project you helped build? For Xavier Hendricks, these painful experiences sparked a mission to revolutionize crypto security through radical s...
The Crypto Storytelling Problem: Tales from Four Continents | S5 E38
The crypto industry has a storytelling problem. Despite its revolutionary potential, most crypto projects struggle to connect with mainstream audiences because they've created an insular world of jargon, acronyms, and narratives that actively e...
From Keynote Stage to Amazon: The Future CMO | S5 37
The marketing landscape is transforming rapidly, and leadership must evolve with it. That's the driving insight behind my exciting announcement today – my new book "The Future CMO" is almost ready to launch! After sharing keynote stages with Ph...
Reimagining Business with AI | S5 E36
Dive into a revolutionary conversation with Kelwin Fernandes, co-founder and CEO of NILG AI, who shares a powerful vision for how artificial intelligence is fundamentally reshaping business strategy and entrepreneurship.Drawing from 15 ...
Crypto Who? Making Web3 Gaming Accessible to Everyone | S5 E35
The wall between Web3 and mainstream gaming is finally crumbling, and Joana Barros is helping to tear it down brick by brick. As Marketing Director at My Neighbor Alice, she's spearheading a revolution in how blockchain games approach player on...
From Accidental Entrepreneur to Building One of Asia’s Leading Blockchain Firms | S5 E34
Vikram R Singh takes us on a journey from his unexpected entrepreneurial beginnings to building Antier, a blockchain powerhouse with 700+ team members that has weathered multiple market cycles through unwavering vision and purpose.What ...
Building Trust in Web3 | S5 E33
What if the best model for Web3 community building isn't found in crypto at all, but in places like Taylor Swift fandom or Buffalo Bills tailgates? This thought-provoking insight from Catherine Daly, CMO at Space and Time, challenges how we app...
Fighting Bots: The human.tech Revolution | S5 E32
What happens when artificial intelligence makes it increasingly simple to create thousands of fake identities? In the world of Web3, this isn't a theoretical question. It's a pressing challenge that threatens to undermine the fair distribution ...
How Transak Is Making Crypto Accessible In 100+ Countries | S5 E31
The cryptocurrency onboarding experience remains a critical bottleneck for mainstream adoption, with the entire Web3 ecosystem claiming just 370 million monthly active users compared to Meta's staggering 3.9 billion. How do we bridge this massi...
Money, Meaning, and Mindfulness: Redefining Success in Crypto S5 | E30
Francisco Quartin de Macedo shares his journey from sports betting at 14 to managing millions in crypto trading, and how his pursuit of meaning led him to create a purpose-driven hedge fund after achieving financial freedom.• Starting w...
Wisdom from a Young VC's Journey | S5 E29
Money shouldn't be your startup motivation: a profound truth that Violetta Chekan, VC and entrepreneur with over 13 years of early-stage investing experience, shares from the beginning of our conversation. "A startup doesn't have any money unti...
